named and mapped out this premium platform celebrating brands rebuilding, redefining and resurrecting NYC

a North Star for CBS’ upfront that got eclipsed by the pandemic

say hello to the new kid on the block(chain)

During the prequel to today’s impending recession, helped create a first of its kind editorial platform for Bank of America, where award-winning journalists from CNN and Time Inc. united to connect real life stories with real world solutions.

a competitive series dedicated to finding & funding rising leaders tackling the world’s biggest challenges

They make "9-to-5" seem like "25 to life"... Office Court brings them to justice.

named this Dead & Company concert where a good deed was your ticket

naming and logo to launch an independent strategic consultancy focused on taking on the status quo

New positioning and logo to elevate a wildly ambitious telematics company. “At Scope, we believe the most valuable things in life are beyond measure. Like earning your trust.”

named, refined positioning, developed logo, branding & premium content to help this predictive tech startup take on the $100 bn food delivery market

How do you make more bacon lovers? Match people who love bacon!

renamed, repositioned + redefined this tech startup’s value proposition in the mobile gamification and rewards space

a podcast before they called them podcasts… the continuing “un-soaped opera” of 3 roommates who launched a morning radio show out of their Greenwich Village apartment… which happens to be a magnet for a mix of high-profile & breaking Atlantic Records’ artists

named and framed this PSA series developed by HBO and the Warner Music Group

a feisty division of Delicious Vinyl

Year ago, before they decided to call it The Jon Stewart Show, I was asked to come up with some alternatives… My favorite was “Who’s Jon Stewart and What’s He Doing With His Own Show.” (Ahead of my time. again)