Dr. Stanley Ho built Macau into a glittering casino empire that eclipsed Las Vegas. As Creative Director, I helped the multi-billionaire "King of Gambling” take on the rest of the world.
[CW] A one-of-a-kind direct mail success story. This “Nut + Bolt” mailer / invite was redeemed by more people than it was sent to. And the irreverant campaign won a Gold Effie for advertising effectiveness.
“Everything we make competes against eveything ever made.” Challenge accepted!